Giving Tuesday falls on December 3 this year. GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated in the US on the Tuesday following Thanksgiving and the shopping events Black Friday and Cyber Monday, GivingTuesday starts the charitable season, when many focus on end-of-year giving.
According to the GivingTuesday website:
In 2018, 75% of those making financial contributions on #GivingTuesday were repeat donors, with a mean gift size of $105. Data shows that the holiday creates a net bump in overall yearly giving, and has proven not only to engage new donors, but to motivate existing donors to give more. Your organization will have the opportunity to join thousands of organizations around the world to encourage more generosity.
That is great news in terms of number of donors and gift amounts but it also presents a challenge as we are competing with thousands of other charitable organizations around the world. So we’ll want some creative ideas for our campaign that grab donors attention, are simple, and make it easy for them to give. Continue reading »
Frequently, we hear from clients that they just can’t seem to get the right message across to generate excitement or create a compelling need for donors to give. After reviewing their past attempts at connecting with their audience or looking over the direction they would like to go, sometimes we find that they are just too close to the organization to be completely objective about what is and what is not important to donors.
When this is the case, we encourage those developing the message to take a step back and remember why they became involved and/or have stayed involved with the organization. We ask what the key benefits that individual sees and feels, and how can we build on that feeling as we try to pique the interest in others? Oftentimes, once we realize what drives those closest to the organization, it’s easy to create a compelling message that others connect with and want to support.
The hardest part of crafting a message is recognizing the most relatable aspects of your organization and clearly showing how others are impacted or benefited by the work it is doing. Sometimes all it takes is a different perspective.
As we wrap up 2017 we are grateful for the many clients we work with and the incredible people we meet each day who make our world a better place. While the landscape of philanthropy is always changing to consider the economic and social climate, the one constant is the underlying goal of non-profit organizations to improve the lives of others through the generosity of their supporters.
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While it’s not very common in the not-for-profit sector, partnerships between two organizations is becoming a more popular method of attaining a specific goal. When two groups come together, they frequently bring with them two different pools of potential donors from which to draw. In addition, the two organizations bring twice the resources (human and otherwise), the experience, and the enthusiasm. And don’t forget twice the policies, the history, and the personalities.
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We are often asked by our clients for more resources on endowments, whether Board designated or donor restricted. Since your endowment typically is used for long-term organizational needs, a common and relatively painless way to grow the endowment is to build a strong planned giving program. Since planned gifts are received over an extended time period and, on average, often represent the largest gifts an organization receives, they make a natural revenue source to fund an endowment.
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