Creative Ideas for Giving Tuesday

September 4, 2019 in Acquisition, Donor Relationship Management, Fundraising, Giving Tuesday, Marketing & Communications

Giving Tuesday falls on December 3 this year. GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated in the US on the Tuesday following Thanksgiving and the shopping events Black Friday and Cyber Monday, GivingTuesday starts the charitable season, when many focus on end-of-year giving.

According to the GivingTuesday website:
In 2018, 75% of those making financial contributions on #GivingTuesday were repeat donors, with a mean gift size of $105. Data shows that the holiday creates a net bump in overall yearly giving, and has proven not only to engage new donors, but to motivate existing donors to give more. Your organization will have the opportunity to join thousands of organizations around the world to encourage more generosity.

That is great news in terms of number of donors and gift amounts but it also presents a challenge as we are competing with thousands of other charitable organizations around the world. So we’ll want some creative ideas for our campaign that grab donors attention, are simple, and make it easy for them to give. Continue reading »

How is Your Donor Recognition Program Stacking Up?

July 17, 2017 in Acquisition

In the business world it is vital to know what your competition is doing… ALWAYS. Vying for consumer dollars in a competitive marketplace mandates that corporate managers know exactly what their competitors are doing and how they stack up. If they produce a lesser product or service, it makes sense that they will lose the sale to the other guy.

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Gifts of Gratitude Programs — What Works and Why

June 22, 2017 in Acquisition, Donor Relationship Management, Fundraising

A TGC Informal Roundtable Discussion
In November, TGC hosted an informal roundtable with three nonprofit hospital clients to discuss their Gifts of Gratitude Programs. All three were in the early stages with only one running its program for close to two years. It was an interesting conversation and one worth sharing with our partners. Two important take-aways became clear: 1) it’s a long play; and 2) relationships are key.
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