Creative Ideas for Giving Tuesday

September 4, 2019 in Acquisition, Donor Relationship Management, Fundraising, Giving Tuesday, Marketing & Communications

Giving Tuesday falls on December 3 this year. GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated in the US on the Tuesday following Thanksgiving and the shopping events Black Friday and Cyber Monday, GivingTuesday starts the charitable season, when many focus on end-of-year giving.

According to the GivingTuesday website:
In 2018, 75% of those making financial contributions on #GivingTuesday were repeat donors, with a mean gift size of $105. Data shows that the holiday creates a net bump in overall yearly giving, and has proven not only to engage new donors, but to motivate existing donors to give more. Your organization will have the opportunity to join thousands of organizations around the world to encourage more generosity.

That is great news in terms of number of donors and gift amounts but it also presents a challenge as we are competing with thousands of other charitable organizations around the world. So we’ll want some creative ideas for our campaign that grab donors attention, are simple, and make it easy for them to give. Continue reading »

Is It Time for a Planned Giving Audit?

June 13, 2017 in Fundraising, Marketing & Communications

 We are often asked by our clients for more resources on endowments, whether Board designated or donor restricted. Since your endowment typically is used for long-term organizational needs, a common and relatively painless way to grow the endowment is to build a strong planned giving program. Since planned gifts are received over an extended time period and, on average, often represent the largest gifts an organization receives, they make a natural revenue source to fund an endowment.

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10 Tips for Working with Your Board

May 24, 2017 in Leadership & Management

The development office’s relationship with its board has a huge impact on its philanthropic success. Unfortunately, fundraising is often a board’s greatest area of weakness. According to BoardSource, many board members are intimidated by the thought of asking for money and others are surprised they are expected to participate in fundraising at all. Yet we all know that successful fundraising is driven by a philanthropic culture that starts at the top. Below are 10 tips for making fundraising a more positive and proactive experience for your boards.

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