For us here in the Northeast, we are still waiting on Spring to really arrive. We are looking forward to warmer days, blossoms on the trees, the arrival of birds from their winter homes, and the start of EVENT SEASON.
Spring is such a natural time of year for organizations to host events – both annual and special events. Fun runs are great for community engagement and awareness. Golf outings allow sponsors who have been supportive of your organization to be recognized and to renew their commitment to your cause. Galas are opportunities to introduce your charity to a new audience through featured entertainment, exclusive venues, and pre-event publicity. There is a LOT of good that can come from an event, but that must be weighed against the work, time, and energy that goes into producing a successful event.
When planning something for your organization, be mindful of the commitment you are making of your staff and volunteers and be sure everyone is up to the task. Remember that there is always an upfront cost associated with putting on a great event and the proceeds from participants or attendees can’t always be guaranteed. A realistic budget is important, as is a clear marketing/promotional plan. Recruiting volunteers who have experience in running a specific type of event are key players in the process and should be recognized for their abilities and knowledge. Don’t forget the reason for putting on an event and don’t lose sight of the overall mission and vision of your organization. And, above all, try to enjoy the incredible special event you’ve worked so hard to realize.