A few years back, a very good friend of mine and his brother decided to start a non-profit to honor the memory of their mother, who had recently passed away after a long battle with cancer. Both my friend and his brother are extremely intelligent, well educated, and have great jobs in which they are very successful. They had a fantastic idea for their organization and put together a very solid mission statement, vision statement and strategic plan.
Gifts of Gratitude Programs — What Works and WhyJune 22, 2017 in Acquisition, Donor Relationship Management, Fundraising
A TGC Informal Roundtable Discussion
In November, TGC hosted an informal roundtable with three nonprofit hospital clients to discuss their Gifts of Gratitude Programs. All three were in the early stages with only one running its program for close to two years. It was an interesting conversation and one worth sharing with our partners. Two important take-aways became clear: 1) it’s a long play; and 2) relationships are key.
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We are often asked by our clients for more resources on endowments, whether Board designated or donor restricted. Since your endowment typically is used for long-term organizational needs, a common and relatively painless way to grow the endowment is to build a strong planned giving program. Since planned gifts are received over an extended time period and, on average, often represent the largest gifts an organization receives, they make a natural revenue source to fund an endowment.